When wine industry tastemaker Kerrin Laz’s mother was diagnosed with early onset Alzheimer’s in 2014, she knew that she had to do something to help fight this disease. In 2017, Kerrin founded Inspire Napa Valley to raise critical funds and awareness of Alzheimer’s disease in the Napa Valley, with proceeds directed to support the Alzheimer’s Association. Since its inception Inspire Napa Valley has raised over $4 million to support the cause.